Tapping into the Disney archives, provided creative direction for halo initiatives. Connected with high end market customer base. Partnered with specialty retailers and celebrities elevating Disney’s emotional connection through its brands and properties.
Through the world’s top character franchises, strong brand equity and clear consumer focus, Disney Consumer Products has the ability to touch the hearts of every consumer across the globe.
“If you can dream it, you can do it. Always remember that this whole thing was started with a dream and a mouse.” ~ Walt Disney
(2000-2009)
PRODUCT DESIGN, BRAND STYLE GUIDES, CELEBRITY PARTNERSHIPS, TEAM LEADERSHIP
A new concept and rock solid vision - two legends come together for a very unique collaboration.
From “The Happiest Place on Earth” to “One Love” the Disney/Tuff Gong collaboration unites all people in the spirit of youth - untainted faith in dreams becoming reality, creative expression and the magic of two men’s vision that the world can be a better place.
COLLABORATION STRATEGY, COLOR, PRODUCT CONCEPTS, GRAPHICS, PACKAGING & BRAND DEVELOPMENT
(2009)
Established Classic Pooh as a house brand at Target as Creative Director for DCP Apparel set trend direction each season as well as built critical relationships with Disney licensees and retail partners over six year life span of the program.
Championed new initiatives including sustainable product initiative and collaboration with publishing and Disney artists to create the book the Art of Winnie the Pooh.
(2000-2009)
PRODUCT DESIGN, BRANDING, GLOBAL STYLE GUIDES, TEAM LEADERSHIP
MOVE OVER VERSACE — Olivia the Pig has entered the fashion world!
In addition to being the heroine in the insanely popular children's book series, Olivia the Pig, Olivia partnered with Gymboree to exclusively design a girl’s collection. Olivia channeled 15 years of fabulous adventures around the world into her sleek clothing and accessories line with stripped, houndstooth, and bow details. From adorable swimsuits and warm graphic sweaters to more polished dresses and coats, this diverse collection has options for every occasion.
COLLECTION DESIGN, BRANDING, PACKAGING, CREATIVE STRATEGY
(2015)
Introducing an exclusive Dinotrux collection at Gymboree, inspired by the launch of DreamWorks Animation's Netflix original series. The series follows the epic adventures of half dinosaur and half construction vehicle creatures including Ty Rux, a massive Tyrannosaurus Trux, and his best friend Revvit, a tiny razor-smart Reptool. Gymboree helps bring this story of prehistoric proportion to life through quality, coordinated styles that celebrate everyone's favorite Dinotrux characters.
COLLECTION DESIGN, BRANDING, PACKAGING, CREATIVE STRATEGY
(2015)
WALL-E, short for Waste Allocation Load Lifter Earth-class, is the last robot left on Earth. He spends his days tidying up the planet, one piece of garbage at a time. But during 700 years, WALL-E has developed a personality, and he's more than a little lonely. Then he spots EVE, a sleek and shapely probe sent back to Earth on a scanning mission. Smitten WALL-E embarks on his greatest adventure yet when he follows EVE across the galaxy.
2008
BRAND AND PRODUCT STYLE GUIDE, PACKAGING DESIGN DIRECTION, MERCHANDISE STRATEGY