HEART AND SOUL

The heart and soul of the FOSSIL brand – its people, products and culture – it is about a unique kind of inspired creativity. Representing the concept of accessible cool, Fossil's identity is anchored in vintage authentic style mixed with a creative spirit and a sense of humor that extends into all its product offerings, graphics and one-of-a-kind, trademark collectible tins. Fossil creates modern yet vintage products for everyone, a simple yet compelling idea reflected in the Company's tagline, 

Long Live Vintage.™

BRAND STRATEGY/SEASONAL TREND & COLOR/PRODUCT DIRECTION

This is your life, this is it - so live life on your own terms live for who you are. Create. Stand Tall. Be unique. Be passionate. You have the voice you have the power. Express yourself. Share your thoughts, feelings, hopes, ideas, passion, dreams, vision. Be respectful, be confident, be original. You do not have to follow the crowd to get ahead. Be yourself. Every problem has a solution. Learn from others but teach them too. Do not avoid fear but face it. You have work to do so get to it…SUCKA FREE.

SUCKA FREE, a lifestyle collection of designs meant to inspire and reflect core values and personal style. Street inspired casual assortment made up of timeless comfortable, durable key items.

BRAND STRATEGY, LOGO & PACKAGING, COLOR DIRECTION, GRAPHICS, PRODUCT DESIGN, MARKETING OPPORTUNITIES

Introducing a brand by two strong, independent women that happen to be mother and daughter. Every family is unique, some more than others... but the qualities that define a family:  values, love, support are universal. 

Our Promise...

To provide quality products with a twist.  A sense of humor to the everyday.  Just because it’s well made doesn’t mean it has to be boring.  As mother and daughter, we share a passion for design.  Our products are a collaboration of  our combined unique, and unexpected ideas. 

BRAND CONCEPTS, LOGO AND PACKAGING CONCEPTS, PRODUCT ASSORTMENTS

(2012)

Created brand possibilities inspired by Eric Clapton and his music.  Taking into consideration trends, different consumer segments and appropriate lifestyle product categories under the Clapton umbrella.  

LAYLA: Inspired by Eric Clapton’s classic song, the Layla brand represents a youthful, romantic, independent spirit.  Product that caters to a woman’s intelligence, creativity and individuality, while offering great quality and affordability. 

C.C. ANTIQUA: Curated key items inspried by Eric Clapton, C. (Crossroads) C. (Centre) Antigua. Celebrating the spirit and color of Antigua and supports local artists and resources. Health and well being are essential.  Only organic and natural materials are used.

E.C.: A men’s line with attitude - a lifestyle, authentic, unique & creative

CLAPTON BLACK LABEL:  Tapping into the spirit of Avedon and Newton, Ralph and Calvin,  Jerry and Bianca...fashion that is natural, minimalist and comfortable.  Classic and refined but with a touch of unpredictable rock and roll.  The mood is inspired by Clapton’s lyrics...

BRAND STRATEGY, PRODUCT DESIGN, BRANDING & PACKAGING CONCEPTS, COLOR, TREND

Created with locals in mind. Whether its Puerto Rico , Hawaii, Southern California or Florida. Islander offers clothing, footwear and home furnishings that are made for the hot tropic lifestyle. Easy, laid back and at the same time stylish and put together. Fabrics that breath and designs that are inspired by the Islands itself. Enter a world that is exotic yet familiar. A place that is your home. Relax and enjoy.

(2018)

BRAND CONCEPT, LOGO & PACKAGING GUIDELINES, PRODUCT DIRECTION

Behind the Bag.

Ori bags are designed to meet anyone's needs without sacrificing personal style. We've set out to bring you a bag that is light, durable, and weather-resistant, and still fashionable and bold.

From hitting the trails for a hike or rushing to the office, we know that life moves fast, that's why these bags are made to keep up. With triple-coated fabrics and heavy duty zippers, there's nothing your day can throw at you that your Ori bag isn't ready for.

Any age, gender, season, purpose, and adventure is what we've got in mind. All that's left to do is choose your favorite color!

Ori is our way of helping you express your individuality. There's and Ori for everyone.

(2019-2020)

BRAND IDENTITY, ART DIRECTION, PRESENTATIONS, CATALOG, SOCIAL MEDIA AND WEB CONTENT