Grounded in mid century modern with a worldly eclectic point of view, Karl the Store exudes a refreshing sense of style rooted in mid-century modern design.

Opened in August of 2017, Karl offers an eclectic mix of contemporary and vintage furniture, home goods, jewelry, clothing, art, and much more. Referred to as an “airy oasis” by one customer, you are warmly welcomed in by the friendly shop-owners, Dennis and Katherine Green, eager to share the history and story behind each hand-picked piece. 

Locations in San Francisco and Sausalito, CA.

BRAND CREATION, PRODUCT CURATION & DESIGN, SOCIAL MEDIA

SWEET ENOUGH FOR BABY AND CHERISHED BY THOSE WHO LOVE THEM

The Spencer Newborn collection featuring timeless designs inspired by the birth of Jaclyn's granddaughter. This sweet assortment is made extra-special with super soft fabrications, delicate details, enchanting artworks, and classic silhouettes.

JUST LIKE MOM…

Utilizing beautiful prints and fabrications from the Jaclyn Smith ready-to-wear collection, Spencer features "Mini Me" dressing for Toddler and Older Girls. Jaclyn’s classic styles such as a vegan leather legging and moto jacket, animal prints, blooming fl oral designs, and metal hardware details bring a signature look to this confidently original collection.

BRAND STRATEGY, SEASONAL PRODUCT DIRECTION, PACKAGING DESIGN

(2017)

THE WORKER

A new perspective on workwear product  assortments.  Combining rich history with innovation.

Our goal: deliver authentic, genuine, quality, trusted gear rooted in tradition while looking forward to the future. Providing the worker what he needs while delivering a unique product experience.

Create unique attributes and differentiation between house brands.

BRAND POSITIONING AND STRATEGY, PRODUCT INNOVATION, DESIGN, SEASONAL TREND DIRECTION, MARKETING CONCEPTS

(2018)

OUR BRAND STORY

Remember when your only job was to blow bubbles, build sandcastles, and have adventures in your own backyard? When life was filled with new and interesting things every day?

This is childhood in all of its wide-eyed wonder. This is every day for kids.

You get to experience it all over again when you see the world through their eyes. When you’re in it together because they are yours and you are theirs and together, you are a family.

(2015)

BEAUTIFUL, TIMELESS, CLASSIC…

Since 1985 the Jaclyn Smith brand has spoken to every woman who wants to feel elegant. The message is universally empowering: you do not need a lot of money to have stylish, well-made clothes or live a beautiful life. This brand builds confidence and community. Nothing could be more timely in today’s world, as women find their voice.

Jaclyn Smith represents all the personal qualities that make this brand timeless and vastly appealing. She demonstrates that generosity and empathy can sit alongside strength, creativity, and leadership. All life's challenges can be faced head on with both, a kind heart and effortless, beautiful style.

This is powerful. 

BRAND REFRESH, PACKAGING UPDATE, PRODUCT DNA, MARKETING CONCEPTS

(2019)

FALL FOR ADVENTURE

Late summer swells and early winter wonders, we are falling into new adventures. We are going off the beaten path and enjoying the hidden gems of Big Sur. Discover the newness of fall and ride the offshore winds with us as we journey north for one last trip of the summer.

JUNIORS, GIRLS COLLECTIONS: APPAREL, ACCESSORIES, OUTERWEAR, FOOTWEAR

(2012)